Thus, the study of the mass media needs to develop a multiperspective approach that encompasses various artifacts by collecting information in depth three dimensions namely (1) production and political economy of culture (2) textual analysis and critique of its artifact and (3) study of audience acceptance and use of cultural / media products in polysemic with empirical data collection methods. As for the study of culture is to pay attention to aspects of political-economy and methodology of empiricism in ethnography.

For the media political economy approach which tends to see from one side the production and distribution of media, the approach can be improved by adding one side ie the consumption by the audience by paying attention to the freedom of the audience in interpreting. Komunikasi Massa (Suatu Pengantar) Edisi Revisi Komunikasi Massa (Suatu Pengantar) Edisi Revisi Rp 80.000 Hemat Rp 12.000 Rp 68.000 Judul Komunikasi Massa (Suatu Pengantar) Edisi Revisi Penulis Drs. Given these things both approaches can learn from each other to enrich their own foreign approach. Two groups of critical approaches namely the political economy of media and cultural studies have similarities, advantages and disadvantages. This condition can be a challenge for mass media researchers to develop concepts that make it possible to understand the symptoms well. The phenomenon of mass media as part of culture and social life is increasing. Komunikasi massa sendiri merupakan kependekan dari komunikasi melalui media massa (communicate with media).Īrtikel Jurnal Ilmiah Komunikasi Massa Pdf Media Massa (Mass Media) adalah chanel, media/medium, saluran, sarana, atau alat yang dipergunakan dalam proses komunikasi massa, yakni komunikasi yang diarahkan kepada orang banyak (channel of mass communication).

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